Creative work thrives on collaboration, spontaneity, and shared energy. When your team is distributed across time zones, you have to be intentional about creating the conditions for these things to happen.
We structure our week around synchronous and asynchronous rhythms. Mondays and Thursdays are meeting-heavy—kickoffs, reviews, brainstorms. The rest of the week is protected deep work time with minimal interruptions.
Design critiques are the heartbeat of our creative process. We run them twice a week over video, with clear structure: present for 5 minutes, discuss for 15. Everyone participates, from junior designers to founders. This keeps quality high and perspectives diverse.
Async communication is an art form. We write detailed briefs, record Loom walkthroughs of our work, and document decisions in shared spaces. Over-communication is the antidote to the isolation that remote work can create.
We invest in team rituals that aren't about work. Monthly virtual hangouts, annual retreats, and a dedicated channel for sharing inspiration keep us connected as humans, not just colleagues. Creative chemistry requires personal trust.
The tools matter less than the habits. We've tried every app, platform, and workflow tool out there. What actually works is a shared commitment to showing up, giving honest feedback, and celebrating wins together—regardless of the software we use to do it.